About Us

I remember sneaking to play dress up in my grandmothers many garments, spinning around feeling like the most beautiful girl in the world. My fascination with clothes, from the feels to the looks, and smells began at a tender age. Sundays were always my favorite of course. Being able to get all dolled up for church to show off my latest fashion to all the little girls in Sunday school was the highlight of my week. Not only is my goal to make every woman feel glamorous and confident within herself, but also to give women all around the world runway looks with affordable prices. This is Rochele The Label where a childhood obsession turned into a passion.